BY THIS TIME NEXT YEAR
In 2015, ATB internally introduced 94 inspirational words with the intent to reimagine and transform banking. Those words, dubbed "The Story," served as a starting point for both the visual and written content of this years annual report.

Typically a retrospective document, the report was themed "By this time next year" to add an aspirational approach to the year to follow. The "story book" theme is seen throughout, with weathered pages, chapters, drop caps and a dust jacket that highlights ATBs positive impacts made through banking.

MY ROLE
Art Direction, Design and production, Illustration

TEAM
Creative Director - Dennis Lenarduzzi
Writer - Faith Farthing
Photographer - Bluefish Studios
Production Manager - Peter Sykora

AWARDS
2015 ACE Awards - Distinction - Annual Report