ATB ANDROID PAY LAUNCH
Put simply, ATB needed to introduce Android Pay (now Google Pay) to their current and potential customers. Being an Albertan financial institution, our solution highlighted not just the product itself, but several ATB business clients where you could actually use Android Pay to make your purchase.
The video and photography was shot on location at each of the local businesses, with the color schemes taking cues from ATBs brand. It was a cool merging of 3 brands to promote one product that appeared in a digital ad buy, on social, radio, email and more. And I got to take home a LOT of ice cream after the shoot.
MY ROLE
Art direction, Design and production,
Storyboarding of videos
TEAM
Writer - Jacquie Comer/Marlene Miceli
Photographer - Cooper and O’Hara
Video - Bamboo Shoots
Radio/Music - 6 Degrees
RADIO SCRIPT 1 (30 sec)
MOM:
Tap-Pay coffee. Tap-Pay juice. Tap-Pay book from Dr. Suess.
Tap-Pay field trip, Tap-Pay snacks, Tap-Pay lunch while baby naps.
Tap-Pay dog food, Tap-Pay bones, Tap-Pay oh-so-lovely scones.
Tap-Pay groceries, milk again?, Tap-Pay something sweet for him.
Tap-Pay drive-thru, they won’t pout, Tap-Pay “juice” for mom’s night out.
MALE VO:
Have you heard? ATB has Android Pay, a simple & secure way to pay with your phone. Load your ATB Mastercard and Just Tap. Pay. Done.
MOM:
I’m so done.
RADIO SCRIPT 2 (30 sec)
GUY ON DATE:
Tap-Pay new shirt, Tap-Pay shoes. Tap-Pay mints cuz you can’t lose.
Tap-Pay chocolates, she’s so sweet, Tap-Pay flowers up the street.
Tap-Pay market, cones of snow. Tap-Pay holding hands you know.
Tap-Pay what the baker bakes, Tap-Pay those green onion cakes.
Tap-Pay dinner, Tap-Pay cheers, Tap-Pay let’s-get-out-of-here.
FEMALE VO:
Have you heard? ATB has Android Pay, a simple & secure way to pay with your phone. Load your ATB Mastercard and Just Tap. Pay. Done.
GIRL ON DATE:
Cheque please!
