BLACK FOX STUDIO IDENTITY
An upstart salon founded by two friends with a passion for style, Black Fox Studio declares themselves to be modern, but not avant garde. Classic, but never kitschy. Approachable, never stuffy. And maybe just a little bit weird...but only enough to be interesting.

The identity system features an angular collage of textures inspired by the foxes woodland home. Bold typography stands out from the pattern or holds presence alone. Playing off the brand name, the color palette was kept strictly to black (and white) for striking style….and for simple, one color printing that respects the budget of a small business.