ATB WEALTH
In 2018, the investment side of ATB, then known as Alberta Private Client, was overhauled to closer align to its parent brand. Dubbed ATB Wealth, I was then tasked with developing the new look and feel.

Investments are serious business, so my solution needed to be less playful than the “friendly rainbow” feel of the general ATB brand. For consistency, I introduced a limited range of colors that were derived directly from the larger ATB palette and carried over the same typographic rules.

Additionally, I introduced a modular layout to both streamline the creation of hundreds of initial launch assets, and make it easy for designers to diversify visuals in all future campaigns.